Why it moves the map
When someone nearby searches for what you do, Google mostly decides who appears in the map pack from Business Profiles, not websites. Categories, services, hours, photos, posts, and Q&A are the signals it reads first. Most profiles are set up once and left to drift; the ones that win are maintained like a storefront window.
That drift is the opportunity. A profile with the right primary category, a complete service list, and photos from this year beats a neglected one at the same address almost every time.
What we do with yours
We start with the choices that carry ranking weight: primary and secondary categories, the service and product lists, service areas, and attributes. Then the parts that convince a human once you appear: photo lineup, opening description, posts that stay current, and answers to the questions people actually ask.
Everything is done inside your own profile, documented, and reversible. You keep ownership; we keep it sharp.
What's included
- Category and attribute audit against the competitors who currently outrank you
- Service and product lists written out in customers' words
- Photo audit and a simple shot list for what's missing
- Google Posts cadence, written and scheduled
- Q&A seeded with the questions people ask before visiting
- Spam fighting: reporting fake competitor listings and keyword-stuffed names